Play It Right
Tara Bruno PR is a games-focused public relations agency trusted for its work on some of the industry’s most visible titles, partnering closely with publishers and studios across the video game space.
We support both product and corporate communications — from announcements and launches to long-term narrative building — for teams operating at every scale, in North America and beyond.
Our work is driven by deep, long-standing relationships with games media and content creators, with the reach to place stories in adjacent entertainment, technology, culture, and business outlets when it serves the narrative.
Our agency is senior-led by design. Tara Bruno remains actively involved in every engagement, shaping strategy, guiding execution, and ensuring the work reflects the standards and relationships she has built over decades in games PR.
There is no bait-and-switch. The team you meet is the team doing the work — experienced practitioners who show up, stay involved, and take responsibility for outcomes. We operate with a no-ego, all-hands approach, stepping in wherever needed to get the job done and done right.
Services
Strategy & Narrative Development
Campaign architecture, messaging frameworks, and milestone planning grounded in a clear understanding of your game, your audience, and the media landscape.
Product and Corporate PR
We lead integrated campaigns connecting a game’s creative vision with the studio behind it. From positioning through launch and beyond, we manage narrative, timing, and visibility across key product and corporate moments.
Media & Creator Relations
Targeted outreach to journalists and content creators across games and adjacent outlets, informed by long-standing relationships and a practical understanding of how each outlet operates.
Global Campaign Support
We support campaigns across North America, EMEA, LATAM, and APAC, working directly where English-language outreach is effective and partnering locally when deeper market knowledge or native-language storytelling is needed.
Media Training
Preparing executives and spokespeople to be confident, clear, and credible — whether on camera, on stage, or in fast-paced interviews.
Events & Activations
Industry trade shows, hands-on previews, press events, and media tours — from major moments like GDC, Summer Game Fest, gamescom, and The Game Awards - to more intimate gatherings — executed to maximize visibility and momentum.
Digital Events & Showcases
Virtual presentations and streamed reveals delivered smoothly across modern platforms, with planning, staffing, and moderation handled end-to-end.
Mock Reviews & Dev Feedback
We connect clients with experienced journalists to provide timely feedback, helping to identify issues, calibrate expectations, and sharpen focus as the finish line approaches.
Reporting & Insights
Coverage analysis that goes beyond link lists, providing context, sentiment, and recommendations to inform next steps and future decision-making.
Tara Bruno PR is collaborative and decisive. We pride ourselves on being steady partners when timelines shift, stakes rise, or plans change.
Proactive and Idea-Driven
We bring ideas to the table, anticipate opportunities, and guide momentum as campaigns evolve.
An Extension of Your Team
We integrate easily into existing workflows and work alongside internal teams as true partners. Our goal is to support your priorities and make you shine inside your organization.
Confident and Assertive
We’re at ease leading conversations — whether at an industry event, in a briefing, or behind the scenes shaping the narrative.
Care and Follow-Through
We care deeply about the work and the people behind it. That care shows up in the details, the persistence, and the follow-through that turns opportunities into real results.
What People Are Saying
“I loved working with Tara and her entire team on Alan Wake 2”
“Tara has been one of the best PR people to work with over the course of my career.”
“She’s fast and more ‘on it’ than anyone I’ve ever communicated with.”
“You can feel confident that Tara Bruno PR will get the job done and exceed your expectations 100% of the time.”
“Tara is personally engaged at every step and truly pours her heart and soul into every detail of our business.”
“The team at Tara Bruno PR makes doing my job easier by being responsive and thorough.”